#marketing #sales #learning #course #practice - Spring [[2019]] [[Breathwork Secrets]] - Summer [[2019]] [[Breathwork Secrets]] - Spring [[2020]] [[MindSky Academy]] ## Important learnings - [[Start with WHO not How|Find the WHO]], not the *HOW* - You need to be a DETECTIVE to [[Ask (Book)]], not a GENIUS - You're the CONDUCTOR of different "Whos", that each deliver a part to you to deliver to the client - Don't try to figure out HOW to build that part of the offer, instead find someone who already knows how to do it and pay them. - Example: PLR content/Whitelabel content, running ads, writing copy... - Your main work is to CREATE and TEST OFFERS - Increase the offer until your target-price becomes a no-brainer - iPhone for $10,000 that includes the private phone numbers of 100 marketing geniuses – It's a steal! - If they're not buying, your offer stinks! - Put your best content first and make it (almost) free - Unless you have a subscription model built in, you don't have a company - The mailing-list is your life-blood ## Hook, Story, Offer - ![[Attachments/Photo on 28.04.21 at 15.15 6.jpg]]