For every [[My “Greatest Hits”|“Greatest Hit”]], I had to fail on average about ten times. In most cases, “failing” meant that I didn’t make, what was obviously the right call, sooner.
Without further ado, here is a selection of my “Biggest Misses” and their biggest lessons:
**DreamersWin GmbH (2001)**
> If it sounds too good to be true, it probably is. Run!
**TigTags and PercentMobile Inc. (2009)**
> No matter how well it’s built: If they’re not buying, your offer stinks.
**Venture Metrix Inc. (2014)**
> Don’t scale it before you’ve nailed it.
**Pivotal Labs Berlin (2016)**
> The larger the organization is, the more important social status and personal safety becomes.
**Product-First Marketing (2018)**
> *Once more:* No matter how well it’s built: If they’re not buying, your offer stinks.
There are also [[My “Best Shots”]] (in case you’re curious.)