For every [[My “Greatest Hits”|“Greatest Hit”]], I had to [[⭐️ How To Make Better and Faster Investment-Decisions With Lean Experiments|fail on average about ten times]].
In most cases, “missing” means that I didn’t make, what was the right call in hindsight, sooner.
Without further ado, here are slices of my personal humble pie. A selection of my “Biggest Misses” and their biggest lessons:
**DreamersWin GmbH (2001)**
> Next time: If it sounds too good to be true, it probably is. Run!
**TigTags and PercentMobile Inc. (2009)**
> Remember: No matter how well it’s built: If they’re not buying, your offer stinks.
**Venture Metrix Inc. (2014)**
> Make sure that you don’t scale it before you’ve nailed it.
**Product-First Marketing (2018)**
> *Once more:* No matter how well it’s built: If they’re not buying, your offer stinks.
There are also [[My “Best Shots”]] (in case you’re curious.)