For every [[My “Greatest Hits”|“Greatest Hit”]], I had to fail on average about ten times. In most cases, “failing” meant that I didn’t make, what was obviously the right call, sooner. Without further ado, here is a selection of my “Biggest Misses” and their biggest lessons: **DreamersWin GmbH (2001)** > If it sounds too good to be true, it probably is. Run! **TigTags and PercentMobile Inc. (2009)** > No matter how well it’s built: If they’re not buying, your offer stinks. **Venture Metrix Inc. (2014)** > Don’t scale it before you’ve nailed it. **Pivotal Labs Berlin (2016)** > The larger the organization is, the more important social status and personal safety becomes. **Product-First Marketing (2018)** > *Once more:* No matter how well it’s built: If they’re not buying, your offer stinks. There are also [[My “Best Shots”]] (in case you’re curious.)