For every [[My “Greatest Hits”|“Greatest Hit”]], I had to [[⭐️ How To Make Better and Faster Investment-Decisions With Lean Experiments|fail on average about ten times]]. In most cases, “missing” means that I didn’t make, what was the right call in hindsight, sooner. Without further ado, here are slices of my personal humble pie. A selection of my “Biggest Misses” and their biggest lessons: **DreamersWin GmbH (2001)** > Next time: If it sounds too good to be true, it probably is. Run! **TigTags and PercentMobile Inc. (2009)** > Remember: No matter how well it’s built: If they’re not buying, your offer stinks. **Venture Metrix Inc. (2014)** > Make sure that you don’t scale it before you’ve nailed it. **Product-First Marketing (2018)** > *Once more:* No matter how well it’s built: If they’re not buying, your offer stinks. There are also [[My “Best Shots”]] (in case you’re curious.)