![[multi-modal approaches.png]]
## Core
- Survey
- Simple Survey
- Discussion
- Live Text Chat
- Live Video Chat
- Media Galleries
- Quick Poll
- Idea Cloud
- Journey
- Mobile Screen Recording
- A/V Transcription
- Map Visualization
## Concept Testing, Refinement, Pricing, Concept Evaluation
- Heat Mapping
- Prediction Markets
- Video Testing
- Image Annotation
- Van Westendorp
- Max Diff Testing
- Qual/Quant Evaluation
- Benchmarking
## Capturing Behavior
- Passive Metering
- Remove Eye Tracking
- Wearable Video
- Nearables/In-Home Beacons
## Uncovering Emotions
- Emotion Centric
- Emotive Elicitation
- Metaphor Building
- Response Latency
- Implicitn Association
- Timed Choice
- Interactive Collaging
- Facial Expression Coding
## Real-Time Interactions
- Streaming Mobile Video
- Video Focus Groups
- In-Depth Interviews
- Telephone Interviews
- Mobile Ethnography
- LifeLogging
- Live!
## Discovery
- Identity Elicitation
- Card Sorting
- Mind Mapping
- Perception Segmentation
- Remesh
## Listening
- Google Consumer Surveys
- Text Analytics
- Social Listening
- Interest-Based Segmentation
## Web/App Design, UX Development
- Screen Recording
- Tree Testing
- Completion Times
- Recall Testing