# Jonathan Interview First practice run of an interview for [[300 In-Depth Interviews Challenge]]. ## Background * The purpose: To aim like _a sniper to the heart of someone's problem_. * Why these questions work: They take advantage of the brains natural wiring system_ to avoid pain. * Your role: To _be a humble curious human_. You simply ask questions and listen, with empathy. * To be successful: The greater _your ability to connect and empathize_, the greater your profit potential. * The history: These [[Dane Maxwell's 5 Questions]] were born from three schools of thought. ## Interview ### What we’re doing here and why it’s recording ### Tell me a little about you and your work: New-comer photographer, editor, 3 months with Lindsey, in training mode, 3 weeks dealing with clients, shooting, editing. Full focus away from coaching. Mainly assisting Lindsey anything for the business. Also building brand. Thumbtack, weddings, portraits, headshots. Backlog of 12 shoots. Shooting every single day. Portfolio. Paid shoots, elopements and couple sessions. Getting married. Couple sessions before he leaves for France. All the equipment we need, second shooting, directing. Trying different techniques. Get all the shots she wouldn’t get. Back: Post-production. Edit. Preview. Edit 1 week. 100 photos / hour. ### 1. Over the course of the last 12 months, what has been your most consistent present problem? For me every day not enough time to edit. I wish I had more time to edit. Between back-office, taxes, coaching, I wish I had more time to edit. Not building funnel. Getting a hair-cut, build a portfolio. 2 hour session… Owner says, get $200 in hair cuts. I just need to find time. ### 2. How do you go about solving that problem right now? Build a set of preset on Adobe Lightroom to deliver value Takes a lot of time though. Perfecting perfect color scale. How do you perfect that one perfect preset. Write journal Document learnings If we had a shot and I liked a direction I liked, what didn’t work, write it down. Iterative process. ### 3. What happens if you don't solve that problem? Keep building albums with photos I’m not building my brand Have a catalog full of stuff unedited That’s a weight That’s not who I am, I immediately clean the kitchen. I have 12 kitchens that are a mess right now [Fidgeting with car key, grab ball] Process: 1. Start edit 2. Look at photos 3. Drive myself nuts looking at photos from two weeks ago because “What was I thinking?!” 4. Get in a loop, these are trash photos 5. I shot a new one, I wanna deliver it but I can’t. 6. I can’t ship before she does “I need to get 5 albums up there” “Just get something” I won’t be able to create a funnel, clients can’t see my work. Process gets too overwhelming. You’d get too anxious to touch them and rather delete them instead. I deleted all Zero-rated photos. Photos taking up so much space. ### 4. If you could wave a magic wand, or if you had a genie that could solve this, how would you solve that problem? Don’t want an instant fix because you want to learn. As soon as I’m done, I come home, put them in the computer, give them ratings, next morning first thing, edit them. 5 - 10 photos. Only edit photos from one shoot and one part and one person Help: Communication with Lindsey, I have to be out for an hour. Ask her for making dinner. What are you thinking for the next hour? Timer for an hour Time will run Food? Frozen meals. Batch food. Chicken salad. 1 hour of editing, immediately heat up food. Fallen off meal prep. Exhausted, feel like I’m a part-time chef. Take-out on our way home. Burger on the way home. A personal chef, grandmas of the world cook for you. Have my mom’s food on the cup board. A pyrex, a piece of China. Put it in the microwave. Mashed potatoes, chicken, broccoli, spinach, hearty, side salad. ### 5. Would that be worth paying for? If so, how much? Yes, dinner $15-20/person $30 for two people. $75/mo. * Two hearty meals for two per week * Pyrex * China * Every one misses their grandma * Pick-up/drop-box to reduce risk -> * “Wave from the porch” * Go to a location and know that meal is there and sit down * Have social interaction, relationship * “Have a home-cooked meal” * Take your shoes off, flop on couch, eat food ## CPSO Summary - Customer: Wedding photographer starting out, looking to build his portfolio - Pain: Immense pressure and anxiety about not having time to edit past photos - Solution: Free up dinner cooking time by offering grandma home-made meals - Offer: Pickup 2 meals for 2 once a week for a month for $75 ## Related - [[Build a Biz in 2 Hours Course]] - [[24.06.2020]] - [[100 Interview Challenge Learnings]] - [[Interview 1 – [[Jonathan]] Transcript]] ### Tags - #100daychallenge - #interviews