- Based on [[Ask (Book)]], to let the customer tell me what they need and why so I can figure out WHO[^1] can give it to them. - For example, in a plugin or app, add a button that opens a form that asks "What do you need here?" - Allow users to fill out a [[Agile User Story – As a... I want to... So that...]] that describes the feature they need - For content-heavy products: - "Who are you?" - "What's missing?" - "What are you trying to accomplish?" ## Source ![[Attachments/Photo on 28.04.21 at 15.11 3.jpg]] ## Related [^1]: [[Start with WHO not How|Start with who]]