Finding: No one mentioned "pain during sex" `So what...?` Well, this means, they may not feel comfortable talking about this or it's just not relevant `So what...?` This means we don't yet fully understand this segment's experience, attitude, feelings, relevance with regards to "pain during sex" `So what...?` It means we have to dig deeper into this topic in a way that is appropriate. `So what...?` The next step should be to field a new survey. ## Questions - How do you manage "we don't know if it's this OR that..."? ## Related - [[Simple Brilliant Likeable (SBL) Storytelling]]