## The Questions 1. Over the course of the last 12 months, what has been your most consistent present problem?[^1] 2. How do you go about solving that problem right now?[^2] 3. What happens if you don't solve that problem? 4. If you could wave a magic wand, or if you had a genie that could solve this, how would you solve that problem?[^2] 5. Would that be worth paying for? If so, how much? → [[The best headlines are customer quotes]] ## Questions Page ![[dane-maxwell-swipe-my-ideas-questions-page.png]] ## Landing Page ![[dane-maxwell-swipe-my-ideas-landing-page.png]] ## About Page ![[dane-maxwell-swipe-my-ideas-about-page.png]] ## The Purpose To aim like a sniper to the heart of someone's problem. ## How it works - Why these questions work: They take advantage of the brains natural wiring system to avoid pain. - Your role: To be a humble curious human. You simply ask questions and listen, with empathy. - To be successful: The greater your ability to connect and empathize, the greater your profit potential. ## The Questions 1. Over the course of the last 12 months, what has been your most consistent present problem?[^1] 2. How do you go about solving that problem right now?[^2] 3. What happens if you don't solve that problem? 4. If you could wave a magic wand, or if you had a genie that could solve this, how would you solve that problem?[^2] 5. Would that be worth paying for? If so, how much? ## Related - From this, create a [[Customer, Pain, Solution, Offer (C.P.S.O.)]] profile. - Via [[Build a Biz in 2 Hours Course]]. - Ideal for [[Customer Interviews]], like in my [[300 In-Depth Interviews Challenge]] project and even for C Space work. ## Source - https://swipemyideas.com/questions [^1]: Andrew Warner from Mixergy did analysis on 700 interviews and found one common denominator in successful businesses. What was the pain? [^2]: Hiten Shah taught Andrew about "What's your magic wand solution?" and "How do you go about solving that problem?" on an interview about Kissmetrics. [^3]: Dane Maxwell had been doing this process intuitively for years and teaching versions of it... then when Andrew and Hiten put the missing pieces together for him, he created this series of 5 questions.