- Create - Sketch - Prototype - Describe - Borrow - Reuse - "a basic scratch" - Imagine you're in the desert... - And your back itches - But you can't reach it - And someone gave you a chop-stick - How would that feel - "to the itch" - Don't forget, it's all about the itch - Imagine you had an itch on your back - And someone started massaging your feet - Don't do that. ## Related - Minimum viable product (MVP) - Riskiest assumption test (RAT)