Here's a little case study I've put together based on a project I recently worked on. It shows you the process on how you can "Reality Check" what you know about your market and customers in order to build better products. I'm showing you a step-by-step process that has radically transformed how I approach a new idea or venture by de-risking my time and energy by building on facts and not clichés. It involves... - Hard Lessons Learned - Facebook Audience Insights Hacking - Market Reverse-Engineering - and good ol' Copywriting I'm stoked about this process because it has worked like a charm in my ventures. The other week I helped two friends with their health-related startup. The slideshow will show you the exact steps we used to arrive at a valid customer persona and a relevant value proposition that we tested the same day in the market. You can also [download the full deck here](http://freeisaverb.com/wp-content/uploads/2018/11/Reality-Check-Workshop-Case-Study.pdf).