Building a No-Code 40X Asset - Alexis Rondeau

For Evan – to *show*, rather than tell, how I work _(…while I still put together a more “standardized” bio and profile.)_ --- ![[lean-experiments-board.png]] My Venture/Experiment Board – Week 4 --- # How I built # a 40X ROI asset ### …in my spare time, using the scientific method and without prior domain-knowledge or code --- ## TLDR; - Ventures (Published Books): ==12== - Experiments: ==52== - Timespan: ==3 Months (Spare time)== - One-time Expenses: ==$1,545== - 1-Year Revenue: ==$58,812== - Opted-in Emails: ==876== --- Coming from New York, I spent a year… - **Teaching** in Berlin’s corporate software innovation labs ==where I noticed _zero incentive_ for employees to take risks== - **Working** with ==consultants that had _never actually made a single cent_== with the tools and methods they were selling --- ### I Needed a Reality-Check - Was the German software-doctrine for “innovation” ==stalling delivery of actual customer value==? --- ### Only one way to find out I decided to… - ==Put _my skin_ in the game== - ==See if _what I believed in_ STILL WORKED== --- ### Back to Absolute Basics 1. FOCUS → ==”PROCESS OVER PRODUCT”== 2. NO CODE → ==Ghostwriters== 3. NO DOMAIN-EXPERTISE → ==Amazon== --- ![[bruce-lee-one-kick.jpg|300]] --- ## My “One Kick” 1. **DESIGN** Experiment 2. **RUN** Experiment 3. **DECIDE** Pivot, Persevere or Abort? --- ### First: Simple Experiment Tracking ![[KDP-Publishing-Experiment-Board.jpg]] Paper-based Tracking – Week 2 --- ### Late: Custom-Made Venture Tracking ![[lean-experiments-board.png|700]] My Venture/Experiment Board (Rails, Heroku, Postgres) – Week 4 --- ## Example Monthly Revenue ![[KDP-proof-marked-up.png|600]] Screenshot showing actual publishing revenue for one month across 12 books in 14 markets – Revenue stayed consistent over 1 year --- ## Bottom Line Only ==ONE out of TWELVE== ventures succeeded *** - Ventures: ==12== - Experiments: ==52== - Timespan: ==3 Months (Spare time)== - One-time Expenses: ==$1,545== - 1-Year Revenue: ==$58,812== - Opted-in Emails: ==876== --- ## So, what? - One venture WASN’T ENOUGH - I HAD TO SCALE up to 12 parallel ventures, *FAST* --- 1. Trade ==“innovation lab”-noise== for peace 2. Practice ==“one kick”== for focus 3. Triple ==my rate of failure== for speed --- > You’re a VC. > > Your capital is time. > > Optimize for “time-to-hard-NO.” --- ### My Biggest Mistakes - Didn’t ==follow up with customer email list== - Decided to ==write the next book myself== --- ### I Strongly Believe… - This ==one-in-twelve success-rate== applies just as much to ==software-as-a-services== - The German software-doctrine for “innovation” often stands in its own way with ==too many conflicting incentives== --- - RUN MORE EXPERIMENTS in one venture - RUN MULTIPLE VENTURES in parallel - *Coding* an “MVP” for 6 months is the anti-thesis --- Hence… --- ## Go Back To The Basics 1. Trade ==“innovation lab”-noise== for peace 2. Practice ==“one kick”== for focus 3. Triple ==your rate of failure== for speed --- ## Related Notes - [[⭐️ How To Double My Rate Of Failure]] - [[⭐️ How To Make Better and Faster Investment-Decisions With Lean Experiments|⭐️ How To Make Better Business Decisions]] - [[⭐️ N equals One]] - [[Starting is Hard – Use a Process]] - [[40X Asset – Appendix]]