- Observations - [[⭐️ "Hello my name is" Buttons (S21 Mini-Project)]] - I’m shy to just talk people up - It takes a few short interactions over time to make myself more comfortable with new people - [[On average, it takes positive 7 interactions with a brand before buying]] - Hence: [[300 In-Depth Interviews Challenge]] - Hence: [[The best headlines are quotes]] - Hence: [[High-value lead magnets for an email]] - Hence: [[Give your best away for free]] - Hence: [[Follow up with drip campaigns]] - Hence: [[Give before you get]] - Hence: [[Sell high-value, low-price Front-end products]] - My name is something I can offer to others - I feel comfortable putting myself out there without seeming desperate - I don’t want to seem desperate or lonely - It’s for me. - Questions - If I offered it on the Motionlab community channel: - With a photo - A simple description - Five left - FOR… - FREE - For a 15 minute conversation - A beer on Friday - A lunch - With CTA - DM - Pick-up - Time from post to first purchase/pickup? - Time from post to last purchase/pickup? - Once they have bought it… - What do they struggle with most? - Can they operate it? - Once they have it, will they… - Put it on their laptop right away? ## Offer - Offer - Core: - 1 x Klick Button - 1 x Magnet - [["Yes, but..." – For every solution to an old problem that I buy, it creates at least one new problem]] - *“Yes, but I don’t have a Sharpie.”* - 1 x Sharpie - *“Yes, but I don’t like my handwriting…”* - + Bonus/FAQs: Yes, but I don’t like my handwriting… [[“Hello my name is” Klick – Handwriting guide]] - *“Yes, but I’m not sure what to expect”* - + Bonus/FAQs: [[“Hello my name is” Klick – What to expect guide]] - *“Yes, but…”* - + Bonus/FAQs: [[“Hello my name is” Klick – User manual]] - + Bonus/FAQs: [[“Hello my name is” Klick – Security and safety guide]] ## Price - Price: …? - 4,99€ - 9,99€ - Alternative - If you’re almost ready, what’s keeping you? - Cost - Total: 4,50€ - Assembly: 1h → 100 Pieces - Stickermule: 2,68€/Stück - ![[hello-klick-stickermule-order-price.png]] - Magnetscheibe Neodym, selbstklebend: 0,30€/Stück - ![[neo-dym-modulor.png]] - Sharpie Fine Rundspitze Permanentmarker Fein Rundspitze 1 mm Schwarz Wasserbeständig 24 Stück: [0,94€/Stück](https://www.viking.de/de/p/1005356?) ## Story - Story - KLIK mit [[JD Stettin]] - Post-[[COVID Pandemic 2020 - 2022|Pandemic]] hunger for connection - Chose [[Motionlab Berlin|Motionlab]] because of the people - I fear… - Loneliness: - Feeling alone around people - Being alone all the time - Coming off as: - Creepy - Weird - Interrupting - I struggle with… - Making the first step - It feels so awkward - I don’t want to bother you - Over-reacting - I’m actually shy - I get nervous - I talk really fast - Oversharing - I feel severely self-conscious - I replay conversations in my head - [[Adult ADHD]] - [[UnBlah|Unblah App]] ## Hooks - Hooks - For shy community co-workers who want to meet new people ## Closes - Closes/FAQs - Magnet/Laptop/Scratches - Reuse as button - One-shot handwriting - How long until… - What should I expect? - Landing page - HOOK - ![[kliks-jamie_1.jpeg]] - STORY - OFFER - CLOSES ## Related ### Observations - [[Niamh Hughes (Community Manager)]]: - Did a great job - HOSTING - talking - being there - introducing - organizing - [[The Other Social Lubricant – Making Giant Bubbles]] - Looks great! - Wow-effect! - Great for photos - It’s easy to hand off / instruct - It’s cheap - It works any time of the day and year - Pulls people in - Allows people to stand off to the side - [[“Sundays are for Friends” Brunches]] - HOSTING (by me) was crucial - [[Safe Space]] - Didn’t take much to make people feel comfortable - Bring friends-of-friends! - “When you put a bunch of good people in a room, they usually find good ways to connect” - [[MobileCamps (NYC, SF, LA)]] - Open-space - A few, simple rules - [[The law of two feet]]