# AI in Marketing MOC This is the central map of the vault, reflecting the core of the research program: how artificial intelligence reshapes marketing and its intersections with adjacent disciplines. As permanent notes accumulate, curate them into the themed sections below and narrate how they relate. The empty sections are not gaps in the map so much as an agenda; each names a conversation the field is having and invites notes into it. ## Core themes The following themes organize the AI in marketing literature. Each will become its own sub map once it holds enough notes to warrant one. Consumer facing AI covers recommendation systems, conversational agents and chatbots, personalization, and how consumers respond to and trust automated agents. Marketing decision AI covers algorithmic pricing, marketing mix and budget allocation, targeting, and predictive analytics. Generative AI covers content generation, synthetic data, and the disruption of creative and agency work. Governance and ethics covers algorithmic fairness, transparency, privacy, and regulation as they bear on marketing practice. Frontline and service AI covers automation of service encounters and the division of labor between human and machine, which connects directly to the operations and management maps. ## Sub maps by intersection Because the most publishable contributions sit at intersections, the domain maps below are first class citizens of this map, not afterthoughts. Marketing and operations: [[Operations MOC]] Marketing and healthcare: [[Healthcare MOC]] Marketing and economics: [[Economics MOC]] Marketing and management: [[Management MOC]] Marketing and entrepreneurship: [[Entrepreneurship MOC]] Foundations of AI: [[Artificial Intelligence MOC]] ## Anchor frameworks Link the theories that recur across this literature as they are added to `80-Frameworks`, for example technology acceptance, service dominant logic, and the resource based view. ## Open questions and gaps Track the live gaps for this theme in `70-Gaps-and-Ideas` and surface the highest confidence ones here as the register grows.