Author:: Full Title: Revealing Ship 30's Million-Dollar Marketing Strategy Espresso Hour E13 Category:: #📷 #📩 URL:: https://youtu.be/Z06SMwPrlUc # Revealing Ship 30's Million-Dollar Marketing Strategy Espresso Hour E13 Free Email courses can be more targeted than newsletters that aren’t evergreen. Dickie and Nicolas wish they had created more niche e-mail courses that linked to niched products oriented towards those email courses at the end. People don’t want to sign up to your newsletter without a reason. They want specific transformations promised. Dickie and Nicolas have a series of six emails they send to sell their course on their list a week before it’s launch. 1. Their first email explains to the user what would have happened had they taken the course or made the transformation a year ago. 2. The second email explains how the course will have positive financial ROI for them. 3. The third email explains how expensive the course should be according to value vs what it actually is. 4. The fourth email goes one by one through each problem someone has the solution and the benefit to solving it. 5. The fifth email showcases a ton of testimonials and challenges and success stories in two separate emails in one day. 6. The sixth email is a last email full of all the course has to offer. Essentially another landing page for anyone who didn’t see the landing page. They segment these emails to only people interested in potentially buying Ship30For30. How do they do that? They send out a CTA in their newsletter about a month beforehand to get people to sign up for a VIP list to learn more about their product. They explain 3 random people will get the course for free if they sign up for the list and some amount will get 50 dollars off. Last day they send out the free coupon codes for people to get it for free so that people experience loss aversion if they don’t use it. [[The essence of an online business]] ### Action Items Sixth email give whole landing page in an email. They segment these emails to only people interested in potentially buying Obsidian University. How do they do that? They send out a CTA in their newsletter two weeks and a week beforehand to get people to sign up for a VIP list to learn more about their product. They explain 3 random people will get the course for free if they sign up for the list and some amount will get 50 dollars off. Last day they send out the free coupon codes for people to get it for free so that people experience loss aversion if they don’t use it.