Author:: [[Dan Koe]] Category:: #📷 URL:: https://youtu.be/a6GdcCYxZUE # Niche Down Is Terrible Advice (For Smart People) What if the common piece of advice to stay niched down in the creator economy wasn’t good? Dan Koe believes that to succeed as a content creator in the digital age, **you must become the niche.** Why does he believe this? Think of some of the best creators online like Ali Abdaal, Hamza, and Justin Welsh. None of them create content on just one thing. They have made themselves the niche. How have they done this? They have turned their selfHe means your unique mix of interests, skills, and more combine to form a category of one. They start creating content predominantly in one niche area to gain traction. But at the same time they publicly learn skills they are interested in on a social platform and long form platform of some sort. The social platform gives them a medium through which to create a network, draw people to their content, and test new ideas. The long form platform serves as a place to build trust with their audience through giving out tons of free content. They create lead magnets to draw people toward their email list on the skills they are learning publicly. This helps them learn the thing they are talking about themselves better and gets people to subscribe to their email list. It doesn’t matter if that isn’t a topic they will do long term in the future. The lead magnet doesn’t take that long to make and they can point towards it instead of someone else’s thing forever in the future. Dan Koe turned his online business into this progression. Social platform content goes to a newsletter goes to a blog goes to a YT video goes to to a lead magnet goes to a coaching or service business to a digital product to a entire community. The best part? Even if what you create doesn’t gain traction, the very act of creating it and putting it out online serves as social proof for future employers which could secure you a job.