Author:: [[Alex Hormozi]] Category:: #📷 #📩 URL:: https://youtu.be/LGq0uVspNms # Alex Hormozi's Advice on Branding in 2023 Brands are simply be Association’s customers make with you and your product. It makes no sense to focus on Brandon before your product is incredible. Strategy is simply prioritization. Often times the constraint in a business is obvious but difficult for the business. For example, firing that bad employee. Strategy often comes down to focusing on the highest leverage activities, rather than filing for the new thing which you think will be the secret to your business success. There are only three things you should focus on when considering what to do when your business: does it increase leads? Does it increase the value of each customer? And does it increase the value of the product you are bringing to those customers? Make your product, so good your customer themselves is your Scaling your business should only be done after the business is good.