Author:: [[Alex Hormozi]]
DateFinished:: 3/28/2023
Rating:: 8
Tags:: # $100M Offers
## đThe Book in 3 Sentences
- To succeed amidst other companies in selling a product, you need to create a grand slam offer, an offer with so much value and so unique that it stands on its own and people feel stupid saying no.
- Creating the grand slam offer is far easier if you choose a market that is in great pain, has money, is easy to target, and is growing.
- Through enhancing your offer with scarcity, urgency, and bonuses you can make it much more valuable than it would had you given it on its own.
### đ¨ Impressions
- Alex Hormozi writes so simply that it sounds dumb. And yet that is exactly what makes this book so valuable. If you follow the advice in this book you will create better offers. Straight up.
- The only thing which slightly irked me in the book was some minor statistical errors. Other than that this book is packed full of insight in just a short 160 pages that fly by.
### đWho Should Read It?
- Anyone interested in business, even maybe those that are already successful.
### âď¸ How the Book Changed Me
- I knew a lot of the things discussed in the book already from doing content creation for a couple of years. However, being in the midst of course creation with John Mavrick right now on Obsidian University, I was able to apply many of the things talked about by Alex to my product right away. That's how you learn. Acting on learning right away. One particular section that was very insightful for me was the bonuses section. because we are selling a Obsidian vault with a tag along course or just templates, having many many bonuses to incentivize buying the vault with the course and templates is good. They will feel stupid saying no to that offer.
### âď¸ My Top 3 Quotes
- âMake people an offer so good they would feel stupid saying no.â
- "It is far better to have understood why you failed than to be ignorant of why you succeeded. "
# Summary
[[Three metrics a business can improve]]
Increasing all of these can be done through defining a Grand Slam Offer, an offer so good the customer feels stupid saying no. It's an offer your present to the marketplace that can't be compared to anything else available because it has an attractive promotion, unbeatable guarantee, unmatchable value proposition, and premium price.
**In other words you create a category of one.**
Creating a grand slam offer stops you from being a commodity business which is a business that focuses on a price driven purchase rather than value driven. This is doomed to fail because commodity companies must compete with everyone else in their niche.
##### 4 PRICING: FINDING THE RIGHT MARKET -- A STARVING CROWD
If you wanted the highest chance of selling out in a market you only need to do one thing.
"Look for a starving crowd."
It doesn't matter how bad your hot dogs are. If you sell them in a starving market people will buy them no matter what.
There are four indicators you should look for when choosing your market:
1. There is massive pain. They must desperately need what you are offering.
2. Purchasing power. They must be able to afford what you are selling.
3. Easy to target.
4. Growing.
### SECTION III: VALUE - CREATE YOUR OFFER HOW TO MAKE OFFERS SO GOOD PEOPLE FEEL STUPID SAYING NO
##### 6 VALUE OFFER: THE VALUE EQUATION
There are four primary drivers of value. Two of the drivers (on top), you will seek to increase. The other two (on the bottom), you will seek to decrease. (Yay) The Dream Outcome (Goal: Increase) (Yay) Perceived Likelihood of Achievement (Goal: Increase) (Boo) Perceived Time Delay Between Start and Achievement (Goal: Decrease) (Boo) Perceived Effort & Sacrifice (Goal: Decrease)
Our goal in any business is to properly state the dream outcome and increase the perceived likelihood of achievement while decreasing the time delay and effort needed.
**Anyone can make a dream claim. But can they give it to you in little time and effort.**
##### 8 VALUE OFFER: CREATING YOUR GRAND SLAM OFFER PART I: PROBLEMS & SOLUTIONS
Step #1: Identify Dream Outcome
Step #2: List Problems
Step #3: Solutions List
##### 9 VALUE OFFER: CREATING YOUR GRAND SLAM OFFER PART II: TRIM & STACK
In this section Alex argues that you must **remove every problem that a person has.**
He argues to do this you must define all the possible ways that you could solve every single problem and than trim down the ones that are low value high cost and low cost low value items and potentially high cost high value most of the time.
âI agree if you want to create a grand slam offer you will have to solve every problem but it's impossible to solve every single problem the client has in a normal offer, especially if you are looking to build a MVP.
### SECTION IV: ENHANCING YOUR OFFER SCARCITY, URGENCY, BONUSES, GUARANTEES, AND NAMING
### 10 ENHANCING THE OFFER: SCARCITY, URGENCY, BONUSES, GUARANTEES, AND NAMING
##### 13 ENHANCING THE OFFER: BONUSES
**A single offer is less valuable than when the offer is split up and stacked up as bonuses.**
Through giving them a core offer, you anchor them on a certain price. Than you give them a crap ton of bonuses making them see the value of the offer go up and up and up.
Things to keep in mind when offering bonuses:
1. Always offer them (you can use the bulleted bundle we came up with at the end of Section III)
2. Give them a special name that has a benefit in the title
3. Tell them: a) How it relates to their issue b) What it is c) How you discovered it, or what you had to do to create it d) How it will specifically improve their lives or make their experience i) Faster, easier or less effort/sacrifice (value equation)
4. Provide some proof (this can be a stat, a past client, or personal experience) to prove that this thing is valuable
5. Paint a vivid mental image of what their life will be like assuming they have already used it and are experiencing the benefits
6. Always ascribe a price tag to them and justify it
7. Tools & checklists are better than additional trainings (as the effort & time are lower with the former, so the value is higher. The value equation still reigns supreme).
8. They should each address a specific concern/obstacle in the prospects mind about why they canât or wonât be successful (bonus should prove their belief incorrect)
9. This can also be what they would logically realize they will need next. You want to solve their next problem before they even encounter it.
10. The value of the bonuses should eclipse the value of the core offer. Psychologically as you continue to add offers, it continues to expand the price to value discrepancy. It also, subconsciously communicates that the core offer must be valuable because if these are the bonuses, the main thing has to be more valuable than the bonuses right? (No, but you can use this psychological bias to make your offer seem wildly compelling).
11. You can further enhance the value of your bonuses by adding scarcity and urgency to the bonus themselves (which takes this technique and puts it on steroids).
Bonuses With Scarcity Version 1: Only people who sign up for XZY program will have access to my Bonus #1, 2, 3 that are never for sale or available anywhere else other than through this program. Version 2: I have 3 tickets left to my $5,000 virtual event. If you buy this program you can get one of the last 3 tickets as a bonus.
Bonuses With Urgency Version 1: If you buy today, I will add in XYZ bonus that normally costs $1,000, for free. And Iâll do that because I want to reward action takers.
## Highlights
He looked at me soberly and said: âMake people an offer so good they would feel stupid saying no.â ([Location 278](https://readwise.io/to_kindle?action=open&asin=B099QVG1H8&location=278))
it is far better to have understood why you failed than to be ignorant of why you succeeded. ([Location 310](https://readwise.io/to_kindle?action=open&asin=B099QVG1H8&location=310))
if youâre in a growing marketplace, then you might have to grow at 20-30 percent per year, just to keep up, or risk falling behind. So you can see how maintenance is a myth. So, then,what does it take to grow? Thankfully, just three simple things: Get more customers Increase their average purchase value Get them to buy more times ([Location 401](https://readwise.io/to_kindle?action=open&asin=B099QVG1H8&location=401))
Alright, letâs start by defining a Grand Slam Offer. Itâs an offer you present to the marketplace that cannot be compared to any other product or service available, combining an attractive promotion, an unmatchable value proposition, a premium price, and an unbeatable guarantee with a money model (payment terms) that allows you to get paid to get new customers . . . forever removing the cash constraint on business growth. In other words, it allows you to sell in a âcategory of one,â ([Location 448](https://readwise.io/to_kindle?action=open&asin=B099QVG1H8&location=448))
## New highlights added 24-03-2023 at 9:00 AM
If you have a âcommodityâ offer, you will compete on price (having a price-driven purchase versus a value-driven purchase). Your Grand Slam Offer, however, forces a prospect to stop and think differently to assess the value of your differentiated product. Doing this establishes you as your own category, which means itâs too difficult to compare prices, which means you re-calibrate the prospectâs value-meter. ([Location 465](https://readwise.io/to_kindle?action=open&asin=B099QVG1H8&location=465))
- Note: When you have a product so outside of the market, it makes it harder for the customer to go through psychological relativism.
In response they have to evaluate your products value in a category of its own.
We want to make an offer thatâs so different that you can skip the awkward explanation of why your product is different from everyone elseâs (which, if they have to ask, then they are probably too ignorant to understand the explanation) and instead just have the offer do that work for you. Thatâs the Grand Slam Offer way. ([Location 491](https://readwise.io/to_kindle?action=open&asin=B099QVG1H8&location=491))
##### 4 PRICING: FINDING THE RIGHT MARKET -- A STARVING CROWD
A marketing professor asked his students, âIf you were going to open a hotdog stand, and you could only have one advantage over your competitors . . . which would it be . . . ?â ([Location 535](https://readwise.io/to_kindle?action=open&asin=B099QVG1H8&location=535))
The professor smiled and replied, âA starving crowd.â ([Location 539](https://readwise.io/to_kindle?action=open&asin=B099QVG1H8&location=539))
We are not trying to create demand. We are trying to channel it. That is a very important distinction. If you donât have a market for your offer, nothing that follows will work. ([Location 567](https://readwise.io/to_kindle?action=open&asin=B099QVG1H8&location=567))
- Note: What about the idea of creating something people didnât even know they wanted?
When picking markets, I look for four indicators: ([Location 575](https://readwise.io/to_kindle?action=open&asin=B099QVG1H8&location=575))
1) Massive Pain They must not want, but desperately need, what I am offering. ([Location 576](https://readwise.io/to_kindle?action=open&asin=B099QVG1H8&location=576))
The degree of the pain will be proportional to the price you will be able to charge (more on this in the Value Equation chapter). When they hear the solution to their pain, and inversely, what their life would look like without this pain, they should be drawn to your solution. ([Location 579](https://readwise.io/to_kindle?action=open&asin=B099QVG1H8&location=579))
If you can articulate the pain a prospect is feeling accurately, they will almost always buy what you are offering. ([Location 582](https://readwise.io/to_kindle?action=open&asin=B099QVG1H8&location=582))
- Note: Good copywriting involves convincing the customer you have the solution to their problem.
You need to speak in the very same language they use.
2) Purchasing Power ([Location 586](https://readwise.io/to_kindle?action=open&asin=B099QVG1H8&location=586))
your audience needs to be able to afford the service youâre charging them for. ([Location 591](https://readwise.io/to_kindle?action=open&asin=B099QVG1H8&location=591))
3) Easy to Target ([Location 592](https://readwise.io/to_kindle?action=open&asin=B099QVG1H8&location=592))
I make my life easier by looking for easy-to-target markets. Examples of this are avatars that have associations they belong to, mailing lists, social media groups, channels they all watch, etc. ([Location 594](https://readwise.io/to_kindle?action=open&asin=B099QVG1H8&location=594))
4) Growing ([Location 600](https://readwise.io/to_kindle?action=open&asin=B099QVG1H8&location=600))
Growing markets are like a tailwind. They make everything move forward faster. ([Location 601](https://readwise.io/to_kindle?action=open&asin=B099QVG1H8&location=601))
hereâs the simplest illustration of the order of importance between markets, offers, and persuasion skills: Starving Crowd (market) > Offer Strength > Persuasion Skills ([Location 620](https://readwise.io/to_kindle?action=open&asin=B099QVG1H8&location=620))
##### 5 PRICING: CHARGE WHAT ITâS WORTH
As Dan Kennedy said, âThere is no strategic benefit to being the second cheapest in the marketplace, but there is for being the most expensive.â ([Location 763](https://readwise.io/to_kindle?action=open&asin=B099QVG1H8&location=763))
the higher the price, the more allure your product or service has. People want to buy expensive things. They just need a reason. ([Location 819](https://readwise.io/to_kindle?action=open&asin=B099QVG1H8&location=819))
if you offer a service where a customer must do something in order to achieve the result, or solve the problem you say you solve, they must be invested. The more invested they are, the more likely they are to achieve a positive result. Therefore, it follows that if you care about your customers, you should get them as invested as humanly possible. Ideally, this means pricing your services or product in such a way that it stings a little when they buy. ([Location 823](https://readwise.io/to_kindle?action=open&asin=B099QVG1H8&location=823))
### SECTION III: VALUE - CREATE YOUR OFFER HOW TO MAKE OFFERS SO GOOD PEOPLE FEEL STUPID SAYING NO
##### 6 VALUE OFFER: THE VALUE EQUATION
there are four primary drivers of value. Two of the drivers (on top), you will seek to increase. The other two (on the bottom), you will seek to decrease. (Yay) The Dream Outcome (Goal: Increase) (Yay) Perceived Likelihood of Achievement (Goal: Increase) (Boo) Perceived Time Delay Between Start and Achievement (Goal: Decrease) (Boo) Perceived Effort & Sacrifice (Goal: Decrease) ([Location 912](https://readwise.io/to_kindle?action=open&asin=B099QVG1H8&location=912))
anything divided by zero equals infinity (which is technically undefined for the math nerds). In other words, if you can reduce your prospects' true time delay to receiving value to zero (aka you realize your immediate dream outcome), and your effort and sacrifice is zero, you have an infinitely valuable product. ([Location 929](https://readwise.io/to_kindle?action=open&asin=B099QVG1H8&location=929))
- Note: In the PKM space the things I can see having 0 time cost and effort are templates.
The Grand Slam Offer only becomes valuable once the prospect perceives the increase in likelihood of achievement, perceives the decrease in time delay, and perceives the decrease in effort and sacrifice. ([Location 940](https://readwise.io/to_kindle?action=open&asin=B099QVG1H8&location=940))
Frame benefits in terms of status gained from the viewpoint of others When writing copy, you can make it that much more powerful by talking about how other people will perceive the prospectâs achievement. Connect the dots for them. ([Location 995](https://readwise.io/to_kindle?action=open&asin=B099QVG1H8&location=995))
when comparing two products or services that satisfy the same desire, the value from the dream outcomes will cancel out (since they are the same). It will be the other three variables that drive the difference in perceived value, and ultimately price. ([Location 1000](https://readwise.io/to_kindle?action=open&asin=B099QVG1H8&location=1000))
- Note: Anyone can make a dream claim.
But can they give it to you in little time and effort.
#2 Perceived Likelihood of Achievement (Goal = Increase) ([Location 1005](https://readwise.io/to_kindle?action=open&asin=B099QVG1H8&location=1005))
#3 Time Delay (Goal = Decrease) ([Location 1018](https://readwise.io/to_kindle?action=open&asin=B099QVG1H8&location=1018))
The thing people buy is the long-term value, aka their âdream outcome.â But the thing that makes them stay long enough to get it is the short-term experience. These are little milestones a prospect sees along the way that shows them they are on the right path. We try and tie as many of these as possible into any service we offer. ([Location 1022](https://readwise.io/to_kindle?action=open&asin=B099QVG1H8&location=1022))
#4 Effort & Sacrifice (Goal = Decrease) ([Location 1049](https://readwise.io/to_kindle?action=open&asin=B099QVG1H8&location=1049))
Our goal as marketers and business owners is to increase the value of the dream outcome and its perceived likelihood of achievement, while decreasing the time delay of achievement and the effort and sacrifice one has to put in to get there. ([Location 1068](https://readwise.io/to_kindle?action=open&asin=B099QVG1H8&location=1068))
## New highlights added 25-03-2023 at 8:00 AM
FREE GOODWILL ([Location 1089](https://readwise.io/to_kindle?action=open&asin=B099QVG1H8&location=1089))
##### 7 VALUE OFFER: THE THOUGHT PROCESS
##### 8 VALUE OFFER: CREATING YOUR GRAND SLAM OFFER PART I: PROBLEMS & SOLUTIONS
Step #1: Identify Dream Outcome ([Location 1188](https://readwise.io/to_kindle?action=open&asin=B099QVG1H8&location=1188))
When you are thinking about your dream outcome, it has to be them arriving at their destination and what they would like to experience. ([Location 1192](https://readwise.io/to_kindle?action=open&asin=B099QVG1H8&location=1192))
Step #2: List Problems ([Location 1193](https://readwise.io/to_kindle?action=open&asin=B099QVG1H8&location=1193))
Next, I wrote down all the things people struggled with and their limiting thoughts around them. ([Location 1193](https://readwise.io/to_kindle?action=open&asin=B099QVG1H8&location=1193))
Step #3: Solutions List ([Location 1221](https://readwise.io/to_kindle?action=open&asin=B099QVG1H8&location=1221))
Creating the solutions list has two steps. First, we are going to first transform our problems into solutions. Second, we are going to name these solutions. ([Location 1223](https://readwise.io/to_kindle?action=open&asin=B099QVG1H8&location=1223))
##### 9 VALUE OFFER: CREATING YOUR GRAND SLAM OFFER PART II: TRIM & STACK
Step #4 Create Your Solutions Delivery Vehicles (âThe Howâ) ([Location 1310](https://readwise.io/to_kindle?action=open&asin=B099QVG1H8&location=1310))
The next step is thinking about all the things you could do to solve each of these problems youâve identified. This is the most important step in this process. This is what you are going to deliver. This is what you are going to do or provide in exchange for money. ([Location 1311](https://readwise.io/to_kindle?action=open&asin=B099QVG1H8&location=1311))
Reminder: You only need to do this once. Literally one time for a product that may last years. This is high-value, high-leverage work. You ultimately get paid for thinking. You got this. This should be fun. Go ahead and list out all your possibilities now. ([Location 1318](https://readwise.io/to_kindle?action=open&asin=B099QVG1H8&location=1318))
- Note: When you are in the beginnings of selling a product, be more willing to do things that donât scale.
Once you are larger and have built some respect you can do things that scale.
Remember, itâs important that you solve every problem. I canât tell you the amount of times one single item becomes the reason someone doesn't buy. ([Location 1359](https://readwise.io/to_kindle?action=open&asin=B099QVG1H8&location=1359))
- Note: I disagree that you must solve every problem.
One of his core points is how you canât target everyone. So why is he advocating for trying to solve every problem now?
Step #5: Trim & Stack ([Location 1377](https://readwise.io/to_kindle?action=open&asin=B099QVG1H8&location=1377))
Now that we have enumerated our potential solutions, we will have a gigantic list. Next, I look at the cost of providing these solutions to me (the business). I remove the ones that are high cost and low value first. Then I remove low cost, low value items. ([Location 1377](https://readwise.io/to_kindle?action=open&asin=B099QVG1H8&location=1377))
What should remain are offer items that are 1) low cost, high value and 2) high cost, high value. ([Location 1383](https://readwise.io/to_kindle?action=open&asin=B099QVG1H8&location=1383))
### SECTION IV: ENHANCING YOUR OFFER SCARCITY, URGENCY, BONUSES, GUARANTEES, AND NAMING
##### 10 ENHANCING THE OFFER: SCARCITY, URGENCY, BONUSES, GUARANTEES, AND NAMING
## New highlights added 26-03-2023 at 8:00 AM
Desire comes from not getting what you want. In fact, I heard this quote that I love from Naval Ravikant: âDesire is a contract you make with yourself to be unhappy until you get what you want.â It follows, therefore, that we only want things we do not have. ([Location 1529](https://readwise.io/to_kindle?action=open&asin=B099QVG1H8&location=1529))
Hormozi Law: The longer you delay the ask, the bigger the ask you can make. âThe longer the runway, the bigger the plane that can take off.â ([Location 1553](https://readwise.io/to_kindle?action=open&asin=B099QVG1H8&location=1553))
##### 11 ENHANCING THE OFFER: SCARCITY
Three Types of Scarcity Limited Supply of Seats/Slots: in general or over X period of time. Limited Supply of Bonuses Never available again. ([Location 1629](https://readwise.io/to_kindle?action=open&asin=B099QVG1H8&location=1629))
## New highlights added 27-03-2023 at 8:28 AM
##### 12 ENHANCING THE OFFER: URGENCY
Iâm going to show you my four favorite ways of using urgency on a consistent basis, ethically: 1) Rolling Cohorts, 2) Rolling Seasonal Urgency, and 3) Promotional or Pricing Urgency 4) Exploding Opportunity. They will employ urgency in your business without being phony. ([Location 1709](https://readwise.io/to_kindle?action=open&asin=B099QVG1H8&location=1709))
1) Cohort-Based Rolling Urgency For example, if you start clients every week (even in unlimited amounts), you can say: ([Location 1713](https://readwise.io/to_kindle?action=open&asin=B099QVG1H8&location=1713))
âIf you sign up today, I can get you in with our next group that kicks off on Monday, otherwise youâll have to wait until our next kickoff date.â ([Location 1715](https://readwise.io/to_kindle?action=open&asin=B099QVG1H8&location=1715))
Obviously the less frequently you kick off new customers, the more powerful this is. For example, if you only start clients two times a year, people will be very inclined to sign up, especially as the date approaches. Even starting new clients every other week can confer this urgency nudge. ([Location 1722](https://readwise.io/to_kindle?action=open&asin=B099QVG1H8&location=1722))
- Note: John and I can create cohort based urgency by decreasing sales of the course a bit before the semester starts twice a year.
2) Rolling Seasonal Urgency ([Location 1738](https://readwise.io/to_kindle?action=open&asin=B099QVG1H8&location=1738))
In a digital setting, having actual sign up date countdowns is very useful. ([Location 1739](https://readwise.io/to_kindle?action=open&asin=B099QVG1H8&location=1739))
3) Pricing or Bonus-Based Urgency ([Location 1752](https://readwise.io/to_kindle?action=open&asin=B099QVG1H8&location=1752))
- Note: This could be applied to Obsidian University by having all the future products tied to Obsidian University cost less if people buy Obsidian University.
Like how with Nicolas Cole and Dickie Bush their Ship30For30 Course cost less if you bought the ChatGPT course. We can also give people discounts if they make it fully through one of the free email courses associated with Obsidian University.
4) Exploding Opportunity ([Location 1765](https://readwise.io/to_kindle?action=open&asin=B099QVG1H8&location=1765))
##### 13 ENHANCING THE OFFER: BONUSES
The main point I want you to take away from this is that a single offer is less valuable than the same offer broken into its component parts and stacked as bonuses ([Location 1791](https://readwise.io/to_kindle?action=open&asin=B099QVG1H8&location=1791))
We anchor the price we tell them to the core offer. Then with each increasingly valuable bonus, that discrepancy grows wider and wider until it's too big to bear and we snap the rubber band in their mind that is holding their wallet in their pocket. ([Location 1799](https://readwise.io/to_kindle?action=open&asin=B099QVG1H8&location=1799))
Pro Tip: Add Bonuses Instead of Discounting Whenever Possible on Core Offers Whenever trying to close a deal, never discount the main offer. It teaches your customers that your prices are negotiable (which is terrible). ([Location 1802](https://readwise.io/to_kindle?action=open&asin=B099QVG1H8&location=1802))
Bonus Bullets That being said, there are a few key things to remember when offering bonuses: 1. Always offer them (you can use the bulleted bundle we came up with at the end of Section III) 2. Give them a special name that has a benefit in the title 3. Tell them: a) How it relates to their issue b) What it is c) How you discovered it, or what you had to do to create it d) How it will specifically improve their lives or make their experience i) Faster, easier or less effort/sacrifice (value equation) ([Location 1816](https://readwise.io/to_kindle?action=open&asin=B099QVG1H8&location=1816))
4. Provide some proof (this can be a stat, a past client, or personal experience) to prove that this thing is valuable 5. Paint a vivid mental image of what their life will be like assuming they have already used it and are experiencing the benefits 6. Always ascribe a price tag to them and justify it 7. Tools & checklists are better than additional trainings (as the effort & time are lower with the former, so the value is higher. The value equation still reigns supreme). 8. They should each address a specific concern/obstacle in the prospects mind about why they canât or wonât be successful (bonus should prove their belief incorrect) 9. This can also be what they would logically realize they will need next. You want to solve their next problem before they even encounter it. 10. The value of the bonuses should eclipse the value of the core offer. Psychologically as you continue to add offers, it continues to expand the price to value discrepancy. It also, subconsciously communicates that the core offer must be valuable because if these are the bonuses, the main thing has to be more valuable than the bonuses right? (No, but you can use this psychological bias to make your offer seem wildly compelling). 11. You can further enhance the value of your bonuses by adding scarcity and urgency to the bonus themselves (which takes this technique and puts it on steroids). ([Location 1822](https://readwise.io/to_kindle?action=open&asin=B099QVG1H8&location=1822))
a) Bonuses With Scarcity Version 1: Only people who sign up for XZY program will have access to my Bonus #1, 2, 3 that are never for sale or available anywhere else other than through this program. Version 2: I have 3 tickets left to my $5,000 virtual event. If you buy this program you can get one of the last 3 tickets as a bonus. ([Location 1833](https://readwise.io/to_kindle?action=open&asin=B099QVG1H8&location=1833))
b) Bonuses With Urgency Version 1: If you buy today, I will add in XYZ bonus that normally costs $1,000, for free. And Iâll do that because I want to reward action takers. ([Location 1837](https://readwise.io/to_kindle?action=open&asin=B099QVG1H8&location=1837))
If you are following along, each of these bonuses can become revenue streams for you indirectly by getting clients to say YES more easily, and directly because you can negotiate that each of these businesses can pay you for the people you send their way. ([Location 1861](https://readwise.io/to_kindle?action=open&asin=B099QVG1H8&location=1861))
- Note: Crazy idea.
If our course, Obsidian University got big enough, would we ever want to send course takers over to Nick Miloâs Linking Your Thinking for a discount? And the other way around.