up:: [[Cognitive dissonance theory]]k Tags:: #🌱 # The more effort or time you throw into something, the more you are pushed to justify it The more effort or time you throw into something, the more you are pushed to justify it. This is called effort justification. This is why [[The more physical or tangible our method of paying for something the more we like it|the more physical or tangible the manner we pay for something]]. The [[Ikea effect]] and [[Endowment effect]] are also explained by this. This reminds me of the [[Sunk-cost fallacy]]. This is how frats get you to stay with them. People who grow through hazing feel they must justify their effort by staying. Related: ___ # Resources