up:: [[The three pieces of evidence for cognitive dissonance theory]] Tags:: #🌱 # Post decision dissonance reduction According to [[Cognitive dissonance theory]] after making a decision we tend to try and find ways to reduce the dissonance of that decision. This often comes in the form of straight up just liking the thing we decided on more but it could also come in the form of monetary value, confidence, etc. This reminds me of the [[Sunk-cost fallacy]] and the [[Endowment effect]]. Related: ___ # Resources