Pointsification is fake gamification.
It involves slapping leaderboards, rankings, and points onto non-game things and nothing else thinking it will boost intrinsic motivation and engagement. The problem with pointsification is it doesn't add meaningful challenge connected to players interests. It's just a way to earn meaningless rewards.
True gamification works with players intrinsic and extrinsic motivators to push engagement, enjoyment, and meaning from an experience.