### Crafting a Lead In Tweet So in crafting your lead-in tweet, remember, there are 2 main goals: 1. Get the reader to stop scrolling 2. Get the reader to click to read more And you should utilize the 5 elements of writing an effective headline: - Be CLEAR, not Clever - Specify the WHO - Specify the WHAT - Specify the WHY - Twist The Knife And the 6 proven ways to write an engaging first sentence: - Open with 1 strong, declarative sentence. - Open with a thought-provoking question. - Open with a controversial opinion. - Open with a moment in time. - Open with a vulnerable statement. - Open with a weird, unique insight.