Tags:: #🌱 <% tp.file.cursor(3) %> Links:: <% tp.file.cursor(4) %> # Email Marketing Every year, send out an email showcasing your most popular blog posts of the year with links. Unsubscribes can be good. It means someone that wasn’t a good fit for your newsletter unsubscribed. Don’t let your newsletter become a monster system that takes your time. Keep your segments, tagging, and other systems simple. So you can understand them after not seeing them for a while. ### Course Launch Strategies [[4 Course Launch Strategies Using Email]] ### Top 3 segments that EVERY list needs: Recent buyers (Anyone who's purchased in last 30 days) 2. Frequent Buyers (Anyone who's purchased at least 2x in the past 60-90 days) 3. Unengaged (Hasn't opened, clicked or replied in past 30 days) What should you do with the people in the above segments? 1. Offer a complimentary product or service to what they just bought. Or a discount off their next purchase. 2. Send these people more emails. They are raving fans. Any new products you plan to launch, give them first access 3. Re-engage with a discount or enticing ofobfer ### Eugene Swartcz Five Levels Of Awareness:  ### Types of Email Newsletters - Daily Email Newsletters With A Weekly Round Up