When American athlete Dick Fosbury won the gold metal in the high jump at the 1968 Mexico City Olympics after sprinting towards the bar, turning his back, and arching over head first and back down, people thought he was insane. Before Fosbury, high jumpers typically used techniques like the scissors kick, the Western roll, or the straddle method, where they would go over the bar face-down. But the backward arching of the body from the flop provided a mechanical advantage, enabling the jumper's center of gravity to pass under the bar while the body went over it. As Fosberry kept winning competitions the The "Fosbury Flop" soon became the standard technique in high jump competitions worldwide. Hearing this story, it's easy to think Fosberry was simply a creative genius. He must have come up with the idea for the flop using math and then executed it on the field. But that's not what happened. In the early 1960s while he was developing the technique another revolutionary change occurred to high jumping: the standard sand pits athletes landed on were replaced with foam. Foam [[Affordances|afforded]] athletes the ability to make more daring jumps without hurting themselves. This combined with the fact Fosberry's coach always asked him to improvise for his last few jumps in practice, led him to try jumping backwards on one of them. And it went surprisingly well. We often see creativity as a highly cognitive process. We come up with an idea and then send it down to the body to act on. But through this example, we see creativity is not just a cognitive process but a behavioral one. Fosberry invented the famous Fosberry flop *through* behaving, not thinking. This has a huge implication for creativity. It means through constraining the environment, the task, or ourselves, we can create a setting that invites creativity, from both cognition and behavior.